Settings - you can choose to show your face on your video, just include a photo, or have it turned off all together. Storage - Loom stores your videos and automatically gives you a shareable link, so I no longer have to download and store videos myself.Įmbeds on Squarespace - this was huge for me because I used to have to upload videos to YouTube in order to embed them on a Squarespace page, but now I can use the Loom link to embed a video. It’s easy to use - Loom has a Chrome extension that you can install so that it’s easy to start a new video anytime. When I was introduced to switched to Loom, I switched and haven’t looked back. And because the file sizes were so big, they were slow to load for my clients. I would have to start the video, hit record, go through everything, then download the video and find somewhere to host it so that it could be shared. I actually used to record all my videos through Zoom, but it was a pain. So why do I use Loom for all of these videos instead of recording another way? Video makes this easy because you can see exactly what I’m talking about as I go. Review videos - I occasionally offer free video website reviews where I walk through a website on video and share my feedback and advice. As part of this, I include a welcome video and how-to videos about all the tools we use. This allows my clients to see exactly what’s coming up and when to expect different steps. Welcome and process - as part of my updated design process, I include a lot of on-boarding through Asana. I can also show them how things actually work - like hovering over buttons or loading more images - and talk about things that will come once we’re in the development phase. This not only allows me to share the design with my client, but is also a great way to walk them through why I’ve made the decisions that I have. Reveals - I love recording design reveals on video. These are general enough that I can share the same videos with all my clients. I have a tutorial library for both Squarespace and Showit that includes the main types of edits someone might want to make to their website. Video Library - if you have topics you like to cover or want to create a library of tutorials, video can be a great tool to share with your clients. It’s much easier to record a process and talk through the steps as you go than it is to type it all out, so this is a win-win. Tutorials - by recording tutorial videos, you can give clients the ability to know exactly how to do something by watching you do it step-by-step. Here are some of the ways that you can use video for your own business: In fact, many steps in my process use videos to go over what to expect and how we’ll work together. My clients can attest to the fact that they receive lots of videos from me while we’re working together. And I’ve found the best tool for the job is one that’s easy to use - Loom. I accomplish that - both during the design process and after a project is complete - through videos.
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